Sunday, September 9, 2007

E-Tips for Selling On-line


The Big 3 to Succeed at SELLING on the Web, even you can sell rocks from the moon.

Launching a Web business is far simpler than a real-world business. To succeed in a Web-based venture, you only have to succeed at three points, each one directly under your control...

  1. develop a great product
  2. write a Web site that SELLS with deadly effectiveness
  3. attract targeted customers (i.e., traffic) to the site.
Become customer-crazed! Excel at The Big 3 (product, site, traffic) by being fanatical about her. Make your #1 objective to be...“Improve the life of my customer!”...
  • Develop a product that exceeds your customer’s needs and wants, one that over delivers.
  • Write a site that tells her what she wants to know -- in other words, write your site for her, not for you.
  • Attract only those people who want or need your product. By understanding and focusing on your customer, by targeting her needs and wants, you’ll know how to cause her to find you.
And continue this customer-care attitude well after the sale. Go above and beyond. Follow-up customer support and communication is the key to developing a long-term business.

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