E-Tips for selling On-line

Web Selling Concept

Right now, at this very moment, someone is browsing your website. It's make-it or break-it time.

Do you know why most sites fail? It’s because they are developed with either the wrong mindset... or no mindset at all.

Web selling is about selling one customer at a time... one-to-one selling... you and the customer together talking about her needs and wants. Web selling also has two important features to consider..

1. The customer sought you out -- this is a big positive.

2. There are a million other guys who want a few minutes from her as well. And since you are just a “virtual vendor,” the customer can click you away in a second... without even feeling bad about it! This is a huge negative.

Empty whatever concept you have in your brain about Web selling and replace it with the above. Do not go any further until you can visualize you and your customer together, with that big positive and that big negative firmly in mind.

Ready? Great! Let's continue ....

During your one-to-one meetings, you will meet all kinds of customers. Some will almost be pre-sold and immediately deliver your Most Wanted Response (MWR).

Other people will have zillions of questions and head down all kinds of side paths and tangents. A skilled salesman never loses track of the ultimate goal -- getting the MWR. This is exactly what your Web site must do, and will do.